Sunday, February 5, 2012

I Pledge Allegiance to Super Bowl Ad Day

Whether you are into football or not, the Super Bowl is the newest (un)official American holiday.  One of the only times I truly missed being at home when I lived in England for six years was on  Super Bowl Sunday.

It seems the producers at NBC and the NFL are also jumping on this patriotic, feel good theme with cuts to soldiers in Afghanistan, the singing of America the Beautiful AND the Star Spangled Banner and we even had to listen to "Written in the Stars" again just like during the MLB World Series.

However, the average #WorkingGirl is generally most interested in the advertising rather than the final score.  Adage has listed all the spot buys and were tweeting live during the game.

Some of my favorite spots were:  Geico's Ew. Seriously? So gross, Pepsi's King's Court with Elton John which references the Soup Nazi from Seinfeld (no Pepsi for you!) who actually made an appearance later for Acura (I wonder if they all knew...), the chimpanzees on Career Builder, and a regional spot that played by JetBlue in Boston that any #WorkingGirl can relate to.

But just like on Fashion Police, let's go with a best and worst.

Best: Chevy Happy Grad

Worst: TaxAct Kid Pees in Pool (like in the Geico ad, so gross!)

Do you agree?  Which are your best and worst?  Submit your comments and we can let Joan Rivers decide.

Cheryl Reynolds
College Girl to Working Girl

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